Recycles Rebrand

This Recycles redesign was created in my Graphic Design Studio Course while studying abroad in Copenhagen. The objective was to create a new, relevant visual identity for the local bike store and cafe "Recycles". Following my research of Recycles' target audience, mission, and the design possibilities, I determined that the visual identity needed to encapsulate boldness, athleticism, and an old-soul. Recycles mission is to repurpose old bike frames to create a beautiful, high-quality bikes for everyday bikers. 

This reimagined identity for Recycles was inspired by various mediums such as vintage cycling gear, comic books, and old train tickets. Considering Recycles emphasis on giving a new life to the old, the reimagined identity combines vintage color schemes and typography with a modern flare.