Lechera
Packaging
Visual Identity
Year:
2023
Lechera is a self-authored vegan dairy milk company created in my packaging and display course. Values such as being organic, sustainable, and women-owned breath through its spirited, youthful, and approachable personality.
The final product assortment includes unsweetened oat milk, vanilla bean oat milk, chocolate oat milk, cultured cashew butter, and coconut yogurt.
A Playful Identity
The hand-drawn milk woman character is intentionally placed on top of the wordmark. This placement is meant to draw the eyes of the viewer towards her hands, which hold the main ingredient in each product. The character also complements the wordmark and gives the brand a flexible visual element to be used on other design deliverables.
In a category that often uses subdued colors and simple design elements, the color scheme and milkwoman character are purposely more playful, quirky and youthful.
